CSR BRAND

                    Sustainability is the ability to  be maintain at certain rate or level. sustainable fashion is also about benefitting the people involved throughout the fashion supply chain from farmers to consumers to everyone working in end-of-life facilities such as recycling factories.The fashion industry is one of the most polluting industries in the world and one of the most water intensive.

 A huge factor in the H&M.  sustainability ethos is its mission to eventually use only recycled and sustainably sourced materials. In 2018, it increased this percentage from 35% to 57%, revealing that 95% of the cotton it used was sustainably sourced or recycled.

H and M using more sustainable materials .

Lyocell

Lyocell is a renewable, all-natural material made from plant-based cellulose, for example cellulose from trees. We mainly use Tencel lyocell fibres, which is made from sustainable wood-pulp produced in a closed-loop process. Lyocell feels very similar to cotton but needs a lot less water to manufacture and requires no, or very little, pesticides. If sustainable fibres were given medals, Tencel lyocell would get a golden one.

Recycled wool

Wool is a renewable, natural material. Recycled wool comes from the waste or cut-offs created during clothes production, or from collected garments. By recycling wool, we save raw materials and reduce what ends up in landfills. Win-win!

Linen

Linen is a durable, natural material made from the flax plant. It needs very little water compared to cotton, which makes it a great alternative for soft and comfy clothing. Our organic linen is grown without chemical pesticides, GMOs or fertilisers. Plus, it’s breathable and a very chic choice for warmer weather.

Recycled polyester

Recycled polyester is an artificial fibre made from oil-based waste such as old PET bottles or polyester clothing. It’s a way more sustainable option than conventional polyester, as we can reuse a material that’s already been produced. Using recycled polyester also reduces plastic waste and stops it from ending up in landfills.

Recycled polyamide

This oil-based fibre is made from materials like discarded fishing nets and carpets. To save natural resources and reduce waste that ends up in landfill, we also include leftover waste from production.

  H&M on a journey towards only using recycled or other more sustainable materials by 2030.